Campaign Impact
Measure the real-world impact of your campaigns with reach, engagement, and value metrics.
The Campaign Impact dashboard answers the question every developer asks: "Was this campaign worth it?" It aggregates content engagement data to show the real-world impact of your key distribution.
Opening the Impact Panel
Click the target icon in the campaign action bar. The Impact panel shows aggregate metrics for all approved content in the campaign.
Impact Metrics
Total Reach
The sum of follower counts across all creators who received keys and produced approved content. This represents the maximum potential audience your game was exposed to.
Total Content Views
The sum of view counts across all approved content pieces. This is the actual number of times people watched content about your game.
Total Engagement
The combined total of likes and comments across all approved content. High engagement indicates the content resonated with viewers.
Engagement Rate
Calculated as (Total Views / Total Reach) x 100. This shows what percentage of the potential audience actually watched the content. A higher rate means the creators' audiences were actively engaged.
Estimated Content Value
A dollar estimate of what equivalent exposure would cost through paid advertising, calculated using a CPM (Cost Per Mille) model at $5 per 1,000 views. For example, 100,000 total views would have an estimated value of $500.
Creator Contribution Table
Below the metrics, a table breaks down each creator's individual contribution:
- Creator name and platform
- View count from their content
- Like count
- Content URL (linked)
This helps you identify which creators delivered the most value, so you know who to work with again.
Game-Level Impact
On your game detail page, the Impact tab shows aggregate metrics across ALL campaigns for that game — not just one campaign. This gives you the big picture of your total promotional effort for a specific title.
Using Impact Data
Impact metrics are valuable for:
- Justifying campaign effort — Show stakeholders the reach and estimated value of creator partnerships
- Comparing campaigns — See which campaign structures drive the most engagement
- Identifying top creators — Find the creators who deliver the best ROI for future campaigns
- Reporting — Export impact data as part of your PDF report